Going in a different direction than most investment firms, Forefront Capital has decided to institute a new initiative for non-accredited investors, according to a Reuters article. Founder Brad Reifler is exited to offer a new way for the average Joe to invest. He claims in the article for a long time he was only “focusing on the accredited investor that makes $200,000 a year or has a net worth of more than a million dollars not counting their house.” His change of heart came when trying to assist his father-in-law, who owned an RV repair shop before retirement, with investing and realizing there just weren’t many options out there for the other 99 percent.
Although the guidelines for accredited investors were meant to protect shareholders from risky investments, Bloomberg indicates that Reifler thinks it is unfair to suppose the average Joe isn’t smart enough to form opinions on investment. The new Forefront Capital initiative, Forefront Income Trust will give an investment opportunity to the middle class. Middle class investors are allowed to invest a minimum of $2,500 in products that are not correlated to the stock market diversifying portfolios and reducing risk.
A graduate of Bowdoin College, CrunchBase shows Reifler started in the 1980s to work his way up in the business world starting out with Reifler Trading Company which managed discretionary accounts and then evolved into an institutional research firm. Working his way through the financial sector, Reifler became known as an expert in finances and investments trusted by many companies. He founded Pali Capital in 1995. The firm grew greatly within 13 years and earned $1 billion in commission income and employed 300 people.
Forefront Capital was started in 2009. Brad Reifler has been able to grow the business by differentiated product offerings as he had done in the past with his other companies. Forefront has attracted some of the most influential and talented business leaders across the world including a winner of the equivalent of Nobel Prize of Economics in China. Check out Brad Reifler’s tips for investment for further reading.