As early as 2014, Adam Goldenberg, was named by Built in LA as “one of LA’s CEOs you need to know now.” Goldenberg is the co-founder of a fashion retailer deeply rooted in the tech world, TechStyle Fashion Group.
TechStyle started as JustFab in 2010, and in a few saw a meteoric rise in success and influence, expanding rapidly to become a global presence—making available its bags, shoes, athletic wear and jewelry to Canada, the UK, Germany, France and Spain. Its expansion has been due to savvy business choices, unparalleled financing opportunities and collaboration with such celebrities as Kimora Lee Simmons and Kate Hudson for TechStyle’s divisions, including FabKids, Fabletics and Shoedazzle.
Goldenberg has had amazing success in the business world long before TechStyle. In 1999 his gaming network, Gamer’s Alliance, was bought by Intermix Media, when the company was only two years old and Goldenberg still a teenager. In 2006, four years before co-founding JustFab, Goldenberg started Intelligent Beauty, an internet brand incubator.
Three years after JustFab was founded, it became a “unicorn,” the term given to companies valued at over one billion dollars. Despite their massive success, being part of the “unicorn” club did not go to Goldenberg’s head. While he welcomed the validation, knowing that every hardworking member of the JustFab team deserved it, he acknowledged that it didn’t change much by way of their day-to-day operations. The team continued working hard to make their members happy and to build amazing apparel, footwear and jewelry brands. He emphasized that the team would focus on expanding both online and in storefront retail.
The name change from JustFab to TechStyle occurred just last year, in 2016. Many had expected the change, as it underlined the company’s deep roots in the tech world, having built their brand based on the analysis of members’ personalized data, a successful meeting of Silicon Valley and Fashion Avenue, as Goldenberg himself said to WWD magazine in an interview last year. TechStyle is the natural evolution of both JustFab and Intelligent Beauty, as it combines the essence of both companies. The name change fits in perfectly with the brand’s corporate identity—as they have successfully merged fashion with technology in all aspects of the business.
To date, TechStyle continues to thrive, with more than four million VIP members all across the globe.