At A New Japanese Steak House In NYC, Dining Is Done Standing Up

In Manhattan, at the first U.S. branch of a Japanese steakhouse chain, customers will have the opportunity to dine on wet-aged steaks while standing up. In a recent online article, the authors profile the brand new Ikinari Steak restaurant on E. 10th Street.


While there are a few seats available for those who need them, the basic theme at Ikinari is stand and eat. There are plastic bibs that await each customer at their dining stations, and each station offers lots of eating space.


When you dine at Ikinari, you are shown to an eating station, and given a number. If desired, you can stand there and enjoy drinks and/or appetizers, or you can go right for the main course.


The ordering process involves you first bringing your number card to the ordering counter. According to the article, diners can choose from sirloin, rib eye, or filet mignon steaks. The steaks are sold by weight, as in grams. They are priced between eight and eleven cents per gram, and there is a 200-gram minimum. The steak of your choosing is weighed in front of you, then cooked to your preference.


Steaks are served on sizzling platters, and are topped with a dollop of garlic butter and some fresh garlic chips. The steaks are appetizingly served atop a bed of sliced onions, along with with a nice serving of corn.


The author of the article seems to think that the eating-while-standing-up concept might actually do well with Ikinari Steak, even though similar ventures in NYC have not thrived.


It is suggested that the reasoning behind the stand and eat concept is to promote high customer turnover. Because many people probably would not want to stand for extended periods of time, I would imagine that the high turnover rate is regularly achieved.

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