The arrival of the Internet for the masses in the 1990s led to a determination by many to live their lives in a more positive and inclusive way which has been made possible by groups like Avaaz. The Avaaz group is one of the most influential in the world having won a series of battles based on the ideas and political awareness of its more than 47 million global members who engage in various forms of activism. Established in 2007, Avaaz has been seeking new ways of putting political pressure on leaders and groups who are engaged in works contrary to international law.
Expanding on the power of the Online realm to unite the world, Avaaz was created by a number of activist groups and individuals coming together to start a global movement which they believed had the power to change the world for the better. Among the founders of the movement are the U.S.-based MoveOn.com group and Res Publica who were joined by individuals including Ricken Patel and former Congressman Tom Perriello in forming one of the world’s largest activist groups.
As the desire to bring the political activism community back to its grassroots history by refusing donations from special interest groups and corporate entities intensifies Avaaz has operated in an ethical way since 2009. Much like a traditional PAC in the U.S., Avaaz refuses to accept donations of more than $5,000 per cycle from its members and refuses to accept donations from corporate groups who would like to influence the future direction of the group.
Along with its innovative approach to funding, Avaaz also brings a new way of sourcing the campaigns and causes it will back on a regular basis. Members of the activist groups have the chance to put forward their own options for fights the group should take on and looks to build on these by sampling the cause to a group of members. The desire to look outside the usual causes means Avaaz can have an effect on almost any aspect of political and humanitarian life across the world.