Category Archives: Animal Food
Beneful: A Big Brand With Big Benefits

In 2001 Nestle Purina Petcare introduced their Beneful brand of wet and dry dog food, and dog treats. By 2012 Beneful became the fourth most popular dog food brand with $1.5 billion in revenues, and for good reason. As the name suggests, Beneful is aimed at nutrition and the name means “full of goodness.” The products use real meat as a main ingredient with a side of veggies and no added sugar.

As part of the expansion of nutritious products, Beneful released the Beneful Healthy Harvest line of dog food in 2005 with soy as the main protein instead of meat. They also recently released grain free dog food to their ever expanding and innovative lineup. These products add to a total of eight varieties of Beneful dry dog food, 20 wet dog food options, and 10 types of treats to choose from. These products include options for all sizes and shapes of dogs, in all phases of life. You can choose food for small or large dogs, puppies or seniors, and even special diet brands for the pooch who needs weight control for better health.

Beneful goes the extra mile to benefit dogs by tweaking their formula in order to continue to ensure the health and well-being of their furry consumers. They also hold high quality dog food and safety standards, and include 30,000 quality checks in every 24 hour production period to make sure every product that leaves the door will enrich dogs’ lives.

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