Category Archives: CHOMP
Livio Bisterzo Rolls Out Hippeas

 

livio bisterzo

 

Most people can find snack pouches that contain 100 calories or less. However, it is difficult to also find a snack pouch that is organic, vegan, kosher, and gluten-free. Thankfully, it isn’t impossible to find a snack that fits all of these high standards. You just need to know where to look! Currently, the right place to look is Starbucks. Starbucks is now offering Hippeas, an organic chickpea snack.

 

In May 2015, Livio Bisterzo set out to create a new kind of healthy snack. He utilized his team at his company Green Park Brands to come up with ideas. Quickly, they decided chickpeas would be their “hero” ingredient. Afterwards, they worked hard to get the right taste and texture. Bisterzo explained it was a fine line to walk. On one hand, they wanted a product that was healthy and unique. On the other hand, they didn’t want to create something too alien. Hippeas ended up finding that balance perfectly.

 

Hippeas will be available at 7,500 different Starbucks location in America. Consumers will be able to decided between two flavors. One flavor is a delicious Vegan White Cheddar. Bolder people might be interested in trying the second flavor. This flavor is a slightly spicy Far Out Fajita. Both flavors pack a healthy amount of fiber.

 

People are already raving about how much they love the new snack. Bisterzo has received thousands of pieces of correspondence stating how Hippeas is quickly becoming a favorite snack for all types of people. Explaining this positive result, Bisterzo said, “We wanted our snack to be culturally relevant, address many consumer trends and resonate with consumers.” He continued, “I believe that we delivered on the right product at the right time.” In other words, Bisterzo and his team were not alone in realizing they had created something terrific!

 

Naturally, Bisterzo and his team at Green Park Brands are thrilled with all of this positive energy surrounding Hippeas. Determined not to let this positive energy go to waste, Bisterzo and his team also decided to make the snack healthy for the body and for the soul. Thanks to Hippeas teaming up with a charity called Farm Africa, consumers will know they are helping others. A portion of the profits from each pack of Hippeas will be used to help chickpea farmers in Africa.

 

Try some Hippeas sometime soon. After you try a pouch, you just might love this new snack!