Celebrity chef David Chang is revamping his restaurant empire. The Ugly Delicious star has opted to close his Midtown Manhattan eatery Má Pêche in preparation for the June launch of his lavish new Momofuku Noodle Bar in the Time Warner Center.
Founded in 2010 in the basement of the Chambers Hotel, Má Pêche was originally a collaboration between Chang and Vietnamese chef Tien Ho. The restaurant became known for its Vietnam-inspired French cuisine, serving everything from squid salad seasoned with chile peppers to traditional French escargots de Bourgogne. In 2011, Ho left Má Pêche to open Montmatre in the heart of Chelsea.
After Ho’s departure, the restaurant underwent a sea change when Chef Paul Carmichael retooled the menu to focus on dim sum carts and fried chicken. Carmichael’s efforts met with success when the eatery became a top destination for diners grabbing a bite to eat before seeing a show. He kept the menu fresh by offering a special 10-course tasting menu to patrons and calling them personally beforehand to carefully craft the perfect dishes. After a successful run, Carmichael was tapped to helm Momofuku Seiobo in Sydney, Australia and was replaced by chef de cuisine Heather Machovec in 2015.
Chang announced on Friday that he has decided to shutter Má Pêche. After increased security measures at nearby Trump Tower were implemented in 2016, the restaurant has struggled to attract patrons. Most of the staff of Má Pêche will transition to Chang’s new branch of Momofuku Noodle Bar, due to open on the third floor of the Time Warner Center in June. Chang also plans to open a new noodle eatery next year on the fifth floor of The Shops at Hudson Yards. With this new establishment, Chang intends to recreate the feel of his Toronto-based venture, Daishō.
David Chang is one of the most celebrated chefs in the entire country. Chang is noted for his innovative fusion cuisine that encompasses both his Korean roots and modern techniques. His empire of restaurants in New York City and elsewhere has brought him many admirers and awards from the critics. It’s also brought in legions of fans happy to sample his take on standards like stuffed Asian buns and his famous Milk Bar. Now, Netflix is hoping to bring his voice and his view of the world to the rest of the country. This is not his first foray into the world of video media. He worked with PBS for a series in 2012 as part of a series called the Mind of a Chef. Those at Netflix are hoping that viewers will take to his causal style and his ability to help take complex techniques and reduce it to a series of steps that anyone can understand.
Exploring the Food World
The new series will have Chang assume the role of globe trotting host as he interviews other chefs and samples their creations. He’s planning to focus most of his attention on the world of comfort food. Comfort foods are foods that help remind people of their best memories. His relaxed demeanor is expected to appeal to viewers who like the idea of a world class chef who understands their personal favorites and knows what is important to them when they cook. Chang likes food that doesn’t necessarily look pretty but tastes really good. Viewers who feel the same way are expected to tune in as he interviews people to talk about what they love best. His goal with the new show on Netflix is to help show off what people around the world have in common.