Forefront Capital CEO Brad Reifler has made a career predicting the future of investments. For years this meant doing what investment professionals traditionally do, helping the wealthy grow and steward their wealth. Now, however, Reifler has set his sights on another deserving financial market, Middle America.
Reifler believes that the fabled 99% of Americans who make less than $250,000 a year deserve a chance at the same investment opportunities as the top 1% of earners. Reifler and his firm, Forefront, believe that small investors have historically been discouraged from investing by barriers such as high fees, limited access to investments and the inherent riskiness of the stock market. Riefler launched Forefront Capital with a mission of overcoming such barriers to the market and opening up a world of financial opportunity to small investors.
Brad Reifler began his remarkable career as an entrepreneur and investor in the early 1980s with the founding of Reifler Trading Company. Reifler began RTO, as the company was known as a modest finacial management firm specializing in discretionary accounts.
Under Riefler’s leadership, however, the firm soon evolved to include such promising fields of investment as institutional research, information dissemination, global derivative advisory and execution services. With Brad Reifler at its helm, RTO quickly grew to become one of the largest independent futures operations in the world.
Shortly before selling Reifler Trading Company in 2000 to Refco Inc., Reifler launched global equity firm Pali Capital. Reifler led Pali to staggering growth during his 13 year tenure as CEO, pioneering a unique and visionary approach to hedge fund management,based on top research and credit analysis.
After over a decade at the helm of Pali Capital, Brad Reifler founded Forefront Capital in 2009, spearheading a team of world class investment advisors, including board members of Fortune 100 and 500 companies and presidential appointees.
In addition to his leadership of Forefront Capital, Brad Reifler serves on the boards of many prestigious financial institutions, including ITG Market Research and Symmetry Property Development. He is often quoted as a financial expert on leading finance websites such as PRNewswire, Marketwired and MSN Money.