Statistics show that the first year for new restaurants will either make or break their future. Though rare, this concept applies to popular chains as well. Unfortunately for fans of certain locations, the establishment’s doors must close as a result of not targeting the appropriate demographic, but some closings truly come as a shock. This is currently the issue surrounding Times Square’s once standing Señor Frogs destination.
“Spring break forever,” was a phrase shouted by all those who walked through the doors of this Mexican joint serving up authentic cuisine, lots of margaritas, and even quirky merchandise. Despite the restaurant regularly receiving stellar reviews from even the snobbiest of foodies, it is no longer open for business in the New York City area. Many attempts have been made to contact the owners to get their portion of the story and an explanation as to why people can no longer obtain their favorite margaritas, but those requests have not been fulfilled, leaving fans without any answers. Those who are in shock of the surprising close have stated that they are frankly devastated over the loss and that it is incredibly surprising because the place was constantly busy.
So, the mystery stands: Why did Señor Frogs close its NYC location if it did great business here? Times Square is an area that receives some of the most traffic in all of the world; tourists, residents, and celebrities frequent the area and most of them have been to the restaurant at least once, so Señor Frogs closing shop is truly surprising. Perhaps it is moving to another portion of the city or maybe they just felt that this location did not do the crazy Señor Frogs name justice.
Popular restaurant party chain Señor Frogs has closed down their recently opened location in Times Square, Manhattan, according to the post on Grubstreet.com.
The fiesta-friendly location had only opened its doors in Times Square back in September of 2015. It joined other locations around the world such as Miami, Aruba, and Cancun, Mexico. Despite not being close to a tropic location like the others, the Times Square restaurant did its best to live up to being a party spot like the other locations. However, it seems that their efforts were just not enough to keep the party alive, despite receiving good reviews. The Facebook page for the location confirms that it is closed and the website no longer exists. A check on the main Señor Frog’s website no longer shows any locations for a restaurant in New York City. There are still locations in Myrtle Beach and Vegas however.
A reviewer who visited the Times Square location when it first opened noted the enthusiasm that the staff seemed to have for their jobs. It seemed that the crowd enjoyed what they had to offer as well. The party vibe was alive, even during the day, which can be hard to do especially at a location like Times Square that could potentially bring in a lot of families rather than single party-goers. Many of the customers who stopped into the location while it was open found it to be fun and entertaining. Even a “New York Times” critic who reviewed the location wrote that it was one of the most entertaining restaurants he had been to in quite sometime. Unfortunately those good times had to end.