When it comes to veggie meals, non-meat eaters expect legitimate grub. In other words, they’re looking for the real deal, and it appears that Shake Shack has nailed it with their brand new “Veggie Shack” burger.
Fans in New York City got to taste the veggie debut at select Shake Shacks located in Midtown East, the Upper East Side and Astor Place on Thursday, according to an item in GrubStreet.
The burgers look absolutely yummy and taste wicked good, say those who took a big bite. The Veggie Shack burger features a potato roll that holds the delicious goods inside like the vegan patty created with roasted beets for that medium rare appearance and blended with black beans and brown rice. The faux-beef burger comes dressed up with a tangy vegan mustard mayo and includes pickles, onions, lettuce and provolone cheese. The non-beef burger sells for $7.29 in NYC.
YouTube says that the Veggie Shack can also soon be ordered in a lettuce wrap or gluten-free bun for those who desire a different kind of burger and true vegan experience minus the cheese.
According to the Shake Shack kitchen, it took food experts approximately eight months to design the meatless burger and come up with the ideal blending of vegetables and legumes. The burger restaurant chain believes they’ve constructed the perfect veggie burger.
Some fans say the meatless version is pretty good because it’s not mushy or dry, and Shake Shack even added an interesting textural grain coating to mimic the effects of a typical char-grilled meat-filled burger one can find on the restaurant’s already famous menu.
There’s good crunch with the onions and pickles also, so it’s a delightful new, healthy option.
Where’s the beef?
One of the most prominent fast-food restaurant chains in the United States chose New York City as the testing ground for a new vegetarian hamburger patty, and the taste tests reported thus far are not very encouraging.
In recent years, Shake Shack has emerged as a worthy competitor to major fast-food empires such as McDonald’s and Burger King; the company already had a vegetarian burger option on the menu, but it mostly consisted of a large portobello mushroom dipped in a creamy cheese sauce, a recipe that does not quite evoke a burger patty. On April 20, Shake Shack started serving a new veggie patty made with black beans, beets and brown rice; the texture and consistency of this new recipe is supposed to evoke the experience of a traditional burger patty, but at least one review by a food journalist from the gastronomy website Eater suggests that Shake Shack is not quite hitting the mark.
Ryan Sutton described the Shake Shack vegetarian patty as an overly crunchy eating experience that dissolves into a mushy feeling with an offbeat taste. Mr. Sutton’s summary is that the portobello burger offered by Shake Shack is a better option for diners who do not want a beef patty. This meatless burger is served on Shake Shack’s popular hamburger buns that are made with potato starch; the toppings are generous and include provolone cheese, tomato, lettuce, onions, and pickles.
Shake Shack faces competition in the New York market from White Castle, a legendary chain that has been trying to improve its menu with the “Impossible” burger, which is made with a vegetarian patty that is surprisingly tasty even though it does not evoke the texture or flavor of a regular slider.
The New York Shake Shack locations currently serving the new veggie patty are: Upper East Side, Midtown and Astor Place.