Todd English, the chef who thinks he is a rock star partier, is opening a new food hall in Times Square. The American Market is slated to open next summer and will be a huge 12,000 square foot eating establishment right in the historic New York Times building.
My question is this one: Will it succeed? I mean Mr. English has seen a bunch of restaurants fold. Having one restaurant that does not succeed is bad enough for the chef and investors, but this chef has had a bunch of restaurant closings. Todd has signed a fifteen year lease on this new space and that is a very long term commitment for a guy that has a reputation as the party guy.
Restaurant management is a very hard job. The person who is in charge needs to wear about fifty different hats during the day to keep a restaurant going. I know that Todd English’s other eating establishment, The Todd English Food Hall, is going strong right now, but I have my doubts about his new place, no matter what the papers say about his newly reformed work ethic.
On a side note, also in the works for Todd right now is a two hundred seat restaurant that he is due to open with his son, Oliver, called The English. This restaurant might do alright if the son will be running it and The English has a staff that believes in the food they serve and good management to work for.
I am not trying to be a naysayer about these two new food related ventures, but it’s hard to believe by words that someone will accomplish something when their track record of actions says the opposite. I hope that for his sake Mr. English can put the hard partying behind him and focus on creating successful restaurants.