When Lime Crime’s CEO and founder Doe Deere announces a new product line derived from her whimsical imagination, devoted customers count down the days until its launch. That’s because Doe Deere has been formulating extremely unique makeup products for almost ten years that are radically different from anything else on the market. Her ability to create unique, fantasy-inspired shades of color has earned her an enormous fan base of offbeat beauty enthusiasts.
This time, Deere has announced Unicorn Hair, a line of candy-colored semi-permanent hair dyes that aren’t like any of the other brightly-colored shades on the market. Deere has earned a reputation for setting trends instead of following them, and this line is no different. Shades like Blue Smoke, a dark muted navy, and Salad, a pastel green, are sure to launch new hair color trends over the next few months.
Another unique thing about Lime Crime products is the formulas created by Deere herself. For one thing, thanks to Deere’s obsession with animals, all Lime Crime products are cruelty-free and completely vegan. Lime Crime product are also known for using ingredients that are nourishing rather than irritating and drying. While most hair dye products contain harsh and damaging chemicals, Unicorn Hair dyes are loaded with vegetable glycerin, a plant-based humectant that coats each strand in moisture.
As an added bonus, each Unicorn Hair shade is available as a full coverage dye or a tint. The full coverage dye gives hair a richer and deeper tone while the tint gives blonde hair a subtle note of color. Both products will last for about eight to ten weeks. Best of all, each jar of hair dye is only $16, making it one of the more affordable hair dye products available.
Like all of Lime Crime’s products, Unicorn Dye features packaging that’s nearly as enticing as the product itself. The plastic jar has a candy pink label and lid with metallic silver print.
Having rocked candy-colored herself for several years now, Deere is extremely excited to launch this product line. According to the glamorous CEO, the line has been in the development process for three years.