New Yorkers love good food, and it’s often better if it’s fast so they can keep up with their busy lifestyles. In a competitive market, a new entry is trying to make a name for itself.
Eyal Chani, a celebrity chef who already runs 12 restaurants, has just opened a new place in Chelsea Market.
His new venture, Miznon, combines casual counter service with high-quality food. The menu features a variety of pita-filled dishes. Guests can round out their meals with sweet and savory sides, which include baby cauliflower and potato items.
There are six other Miznon locations around the world, but the establishment is far from what you would consider a chain restaurant. Each place has its own unique menu. Here in Chelsea, there are plenty of options that have an American flair. Diners can choose from pita sandwiches like the Rib Eye Roast Beef, the Reuben, the Folded Cheeseburger, and the Eggs No Steak.
With typical prices between $8 and $12, Miznon hopes to become a go-to spot for people looking for an affordable lunch or dinner. The restaurant can seat 120 guests, and turn-around of tables is expected to be quick.
Shani’s move into the market continues a trend in which chefs known for their fine dining experiences have been moving into more casual arenas. It can be a smart way to build a brand and overall presence in the culinary industry.
Shani began his career in 1989, and he’s since become a familiar face on Israel TV. He serves as a host and judge on MasterChef Israel.