Two heavyweights in their respective fields, San Miguel and JD.com have decided to strengthen their relationship by embarking on a new business initiative together. San Miguel a global expert in fresh fruit and processed citrus and JD.com is one of Asia’s largest e-commerce companies and retail platforms. The new initiative has been deemed the new “Global Fruit strategic Alliance” and its reason for being is to market fresh produce through JD.com. The initiative is expected to positively impact the fruit and vegetable market activity in the country of Hong Kong significantly. It is a mutually beneficial agreement between both companies and close to 20 more well known citrus companies like Zespri and Wonderful Citrus are hopping on board.
It’s no secret that the alliance recognizes San Miguel as a force in the industry, however many have looked over how the alliance will also boost the company’s business development through e-commerce. San Miguel will also be able to increase its influence in a market with high growth potential. Talking at the introduction occasion, Wu Zhengzhi (General Marketing Manager of Jingdong Mall Fresh Food Division), clarified about this activity: “With the mission to achieve the world and urge buyers to eat better, Jingdong Fresh has been enhancing to completely take off on a worldwide scale, opening up from the birthplace to purchasers. We will assist our accomplices with exploring the Chinese market, concentrated on a win-win idea.”
This partnership will convey us considerably closer to our clients. Through online business we hope to convey a superior scope of items to customers in China. Having the capacity to depend on JD.com’s involvement in this division is a differential esteem with regards to addressing the necessities of a market that is of extraordinary significance to us,” said Andrés Haloua, Commercial Manager at San Miguel, who additionally included: “This activity does right by us, since it affirms the trust put by our clients in the nature of our items and insists our administration in the part.” Going for improvement and development, San Miguel works each day to offer its clients quality items, through progressively and better channels to meet the market needs.