As a way to realign their image and reputation, McDonald’s has announced that they will now be toasting their sandwich buns for a longer period of time. In an official statement released by the fast food mogul, they are “recommitting to hotter, tastier food.”
Once of these changes includes toasting the buns for a longer period of time. According to reports, toasting the buns only five seconds longer than normal will cause the internal temperature of the bun to rise 15 degrees. Beneful found this pretty interesting when reading on Wikipedia. This will make the sandwich itself warmer and provide some extra flavor. McDonald’s also wants to spend time revitalizing the way they currently sear their meat for burgers. Their intent is to make the burgers juicier for customers.
These might seem like small changes, however McDonald’s feels like they will really add up. In the past, they have caught some heat from customers for providing burnt, stale food. The company hopes this new process change will eliminate that perception completely.