Norman Pattiz Article Recap

Norman Pattiz says one of the hallmarks of success is to be the first to arrive in the morning and the last to leave at the end of the work day. Moreover, stay busy during those hours in between as well. Norman Pattiz has a long professional career in communications media, and in particular in syndication media. He is one of the main founders of the Westwood One Radio Network, which has aired news and sport events in association with the major networks. These include the NFL Super Bowl, NCAA March Madness Basketball Tournament daily newscasts and public affairs programs.

Mr. Pattiz, by Presidential appointment, served on the American Board of Governors. This oversees non-military broadcast services provided by such outlets as Voice of America and Radio Liberty. In 2009, Pattiz was inducted into the International Radio Hall of Fame, and from the American Library Broadcasting group received the Giants in Broadcasting Award.

Pattiz left Westwood One in 2012 to devote time and interest to a new sector in communications media – that of podcasting. Along with another business partner, PodcastOne was founded, which he describes as the Westwood One of podcasting. His company provides on demand programming. Recognized names include Dan Patrick, Larry King, Steve Austin and Shaquille O’Neal. Pattiz sees the syndication media market, and podcasting in particular, as a content market opened to plenty of potential in the foreseeable future.

In 2016, a comprehensive conclusive six-month study was conducted with findings reported in early 2017 from Pattiz’ organization. This article PodcastOne CEO Norman Pattiz Reveals Network’s Brand Lift – Patch, describes a pre-campaign and post-campaign study across five industries. Podcast listeners heard advertising for several weeks from these respective service areas. Overall, findings indicated that advertising on podcasts does have positive impact on eventual consumer behavior with regard to the products advertised. Learn more: https://patch.com/georgia/atlanta/podcastone-ceo-norman-pattiz-reveals-networks-brand-lift-research-edison-researchers

– Listeners recall a specific ad campaign heard on podcasts from post-advertising study results.
– Product awareness increases more substantially for some products over others.
– Listeners are more likely by up to 33 percent to use a named product they have heard advertised on a podcast.

Norman Pattiz sees these results as positive as he views this study as multi-tiered and provides analysis from different marketing approaches.