Pokemon Go, which is currently topping the charts as the most downloaded app, is also boosting the business of several restaurants in New York City.
A number of business owners and managers have found a way to attract players of Pokemon Go – by paying a nominal fee to lure virtual Pokemon characters to their location. Sean Beneditti, the manager of L’inizio Pizza Bar in Queens, said that he paid $10 to get the cartoon creatures to come into his establishment. For 30 minutes, a dozen characters could be found hanging out at his pizzeria, waiting to be caught by anyone playing the game.
It’s a business move that paid off, as people came to have a drink and a slice of their favorite pie while beefing up their scores. Others in the industry are also cashing in on the Pokemon mania.
Since many places advertise and connect with their patrons via social media, showing off the Pokemon action going on at a location via Twitter, Instagram, and Facebook seems like a perfect way to drum up sales. If a certain restaurant happens to be near a spot, known as a “gym”, where you can battle other players, managers can also use that to their advantage. Running around in a city during what’s been a hot and humid summer can make people thirsty for a cool drink and hungry for a savory snack.
It’s unclear how long the trend will continue; as for now, many restaurateurs are enjoying it.