OSI Group President David McDonald understand that in order forOSI Group to retain its position of $6.1 billion in annual revenue and even perhaps surpass that, the company itself has to be global and local at the same time.
“We are positioned very well in that we have a global network, literally with people from our organization in offices or plants all over the world”, David McDonald, president of OSI Group.
In September 12, 1992, OSI Group had entered into the Chinese market with its globally-focused food-processing operation. With OSI Group entering the Chinese market, McDonald’s was there to serve the Chinese people with fast food.
Twenty-five years, OSI Group’s foresight on the growth of the Chinese market allowed the company to grow in proportion with its client, McDonald’s.
David McDonald has some insight that he can definitely offer when dealing with the Chinese market.
Global and Local Perspective
OSI Group President David McDonald mentions that when you are an international company, the most important thing that you have to understand that it is even more important to be local to the country and the market that you (your company) is entering into.
“We have a global operation which means we have scale in size but we have local management teams that are very sensitive and very understanding of the local cultures and taste”, David McDonald continues.
David McDonald of OSI Group understands that it can be very easy to enter into a market and approach business problems from a Western perspective and that may not always be the best option to take. His LinkedIn Profile.
This understanding means that there has to be a different operational approach internally but even more so with external approaches when you are dealing with the consumer market.
“It’s the power of global scale and efficiency along with local solutions”, David McDonald states.
Building Trust Slowly in a Fast-Paced World
Another thing that David McDonald also understands that the world is constantly moving fast but there are just some things that take time to build. One of those things that take time to build is trust.
David McDonald understands that you need to build trust with longtime partners and government agencies in China in order to come to a solution that benefits all of the parties.
However, it’s more than just dealing with partners directly, it’s building trust with the Chinese consumers.
Actions that demonstrated that OSI Group is exemplary when during the 2008 Beijing Olympics Games, OSI Group received zero complaints when OSI China supplied 113 tons of beef, chicken, pork, eggs, and dehydrated onions collectively.
“We engage with customers early on ad discuss with them the solutions they are trying to provide or the concepts that they want to pursue,” McDonald states.
With the understanding that you have to be local and build trust, McDonald has demonstrated that he is capable with growing with OSI Group.