Targeting the Healthcare Consumer Through IT

As healthcare services become consumer-centered, retailers and online companies are repositioning themselves. Recent reports of Amazon entering the pharmaceutical field and CVS exploring insurance options in partnership with Aetna give a hint about the battles soon facing the healthcare industry. While the giants battle it out, what can healthcare recipients expect from smaller providers, pharmacies and hospitals?


The short answer to that question is that healthcare consumers can expect to see their services improve through streamlined healthcare technology. The longer answer requires an examination of Amazon’s workflow and meteoric rise.


Tech entrepreneurs and global economists understand that Amazon achieved its influence across markets thanks to technology, specifically the internet and cloud services. Ordering online was easy and delivery became highly precise and efficient. Amazon created a model for tech-based industries everywhere.


Health technology entrepreneurs like Drew Madden worked to streamline healthcare efficiency for over a decade and have learned from Amazon’s example. Drew Madden is one of the key figures who have made a difference in Healthcare IT industry. Over the years, his passion for Electronic Medical Records (EMR) has driven him to make a series of accomplishments in the health sector.


In 2010, Madden was hired by Nordic Consulting Partners and was made to be its president as from 2011 to 2016. Nordic is ranked as one of leading EPIC consultation firms. KLAS has offered it a couple of awards for the outstanding guidance that it gives to clients. The company managed to be ranked as the top provider of Epic implementation.


Madden grew Nordic Consulting Partners from a $1,000,000 company to a $130,000,000 company by leveraging integrated software technologies that facilitated communication across silos. Employing secure cloud-based technologies, Drew Madden helped develop information-sharing networks that allowed health care providers to improve patient care. Madden also turned the screens toward patients so that they could manage their own health care if they chose to do so.


While Amazon was building warehouses and experimenting with drones, and while Madsen developed healthcare information technology, CVS Pharmacies grew its retail footprint and began offering in-store consultations and minute health clinics in its brick-and-mortar locations. Now that Amazon is moving into the healthcare field, CVS is feeling some heat. Competition is expected to be steep, and CVS needs to retain its customer base. Get Additional Information Here.


The upcoming health care battle between Amazon, CVS and smaller providers will take place with technology. Healthcare consumers will choose their providers based on an exchange of information and reliable services. Consumers can walk into CVS, navigate the healthcare insurance system with an in-person specialist and receive care. None of this could be achieved without secure cloud communication between multiple parties, a service at which Amazon excels.

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