Market America is a multi-million dollar marketing agency that considers itself a product brokerage and marketing firm. Market America distributes a range of products to clients who want to become their own entrepreneurs from home. They offer their services and products in several countries, but their main headquarters is in Greensboro, North Carolina. They have recently branched out to Canada and already have well over 500,000 employees distributing their products throughout the country. The company was founded in 1992 by Loren and JR Ridinger. The company currently employs over 650 individuals as of 2010.
The company offers several product lines including jewelry, personal care items, cleaning supplies, makeup and cosmetics, diet supplements, water purification systems and weight loss and management products. They are able to provide all of these products by working with affiliated corporations and third party organizations. M.A. uses Shop.com to conduct all retail sales, and they acquired the website from Bill Gates in 2012. Entrepreneurs of all levels and needs can choose from the product line they want such as Isotonic, Snap, Pet Health, AutoWorks and Royal Spa. Upon choosing a product line, the entrepreneur purchases a website package that includes a domain name, hosting and a site builder to make it easy for the user to create a website where the products will be sold. All products available through Market America are manufactured by affiliate firms and exclusively available by their marketers and distributors. Market America refers to its workers and entrepreneurs as independent distributors, since they are responsible for paying tax on their own.
This company is well-known to the public as the Unfranchise, since it prides itself in helping budding entrepreneur own and operate their own businesses without the headache that is involved with typical franchise ownership. Individual distributors are responsible for paying monthly fees to continue operating their websites and are also required to recruit others to the company. All Market America distributors can earn money for each product sale that they make in the form of a commission. Many distributors working for Market America are able to earn hundreds of dollars a month on a successfully-marketed website. It’s also recommended that all distributors of M.A. products attend the varying events and seminars taking place throughout the country and online via video conferencing to learn better marketing methods.