American Eagle Outfitters has one mighty president. Having a successful businesswoman serve at that position is a rare but an advantage for them. Susan McGalla also serves as the company’s chief merchandising official, whose sole purpose is to conduct the design, marketing and merchandising of the company’s brand. She does this to teens everywhere. She did not start at the company with that position. However, she started with low positions. Her promotion happened in May, three years ago. The promotion was due to her hard work and devotion to her work. At the time of her joining, that is in 1994, the top management or executive positions in the company were male dominated. There were no women even on the company’s board. Her dedication and efforts got her to the positions she is at. Her promotion contributed to culture change in the organization. The company now included women in their construction of corporate cultures for a decade since the year 2000. Five months after her ascension, to raise awareness about the company’s intention of moving its head office to the south side, she wore jeans in support.
Susan has her perspective on being a woman in business. She provides her expertise to clients who need it in the areas of branding, talent management, and marketing among other services. She does this through an incorporation she founded known as P3 Executive Consulting. She has even given talks on her views as a businesswoman and how she made it in that field. She has spoken to various audiences including the Pittsburg foundation for women and girls.
The 53 years old successful businesswoman says that she has had consultations with many women and most of them are looking for practical ideas and advice that have to work. They no longer need buzzwords as they want to be targeted not as women, but as professionals.
McGalla was brought up in East Liverpool alongside two brothers. Her father coached football and taught her that she was a person, not a woman or a man. For them, gender neither contributed to nor prevented anything important in life. Her family also taught her confidence whether when presenting herself or when conveying her ideas. This helped her excel in her career working with both gender and in confidence.
Before her work at American Eagle Outfitters, she started her career at the departmental stores of Joseph Horne Incorporation. This career began as soon as she graduated from the College of Mount Union with a Bachelor of Arts.